Big dogs also typically require more exercise, so owners of such dogs are generally those that like to be active in the outdoors, people who are probably more interested in sports than in designer drapes.
Then, of course, there is the macho factor: big dogs appeal to the male ego in ways that even the snappiest armpit piranha never could. As Coren says, “People often choose dogs to reflect their own body image. Big men or men who feel that they are tough, powerful, or in control seem to like big dogs, and little dainty women seem to like small dogs. However, there are always exceptions-thus Jack Nickleson has a flock of Shih Tzus.”